When I first got my idea for The Freedom Revolution, I called it Publius 2.0. But, as I shared the idea with other people, I realized the name didn’t resonate with people unless they happened to have a background in latin or political science. Or, they thought I was saying a different word than “Publius”–usually something gross. Publius 2.0 was admittedly a good (and often entertaining) conversation starter, but it had almost every other feature of a bad business name. With the help of some friends, I came up with a more fitting and pleasant name–The Freedom Revolution.
Still, Publius 2.0 is The Freedom Revolution’s parent organization, so I’d like honor it by explaining the meaning.
The Federalist Papers are a series of 85 essays published 1787-1788 in different New York newspapers. Publius is the pen name Hamilton, Madison, and Jay used to write the papers that made the case for the ratification of the U. S. Constitution.
“Publius” successfully reached the American public with messages of the advantages of the Constitution in the 1780s using media. In the same way, Publius 2.0–the new, improved, modern version–will reach the American public with the advantages of the Constitution in the 2010s using media. In fact, many of The Freedom Revolution/Publius 2.0’s marketing campaigns will portray the principles discussed in The Federalist Papers. Just in a different time and setting.