One may wonder how The Freedom Revolution is going to use media and marketing to explain a document that seems complicated, old, and full of legalese. Yes, it will be a challenge, but it is not impossible at all. Whether we recognize it or not, there are brands successfully changing the way we think–educating us–every day, using media and marketing. For examples:
How do you know the term “Miranda rights”? Probably from watching Law & Order?
How much could 15 minutes save you on car insurance? If you’ve seen the Geico commercials, you know it’s 15%.
Are there lyrics from songs you haven’t heard for years that you can instantly recite?
How many times have you or a friend said in a conversation, “Oh yeah! I saw/heard that on a show/the news/a commercial/the radio/a magazine!”?
Think of the awareness that the show Hoarders has brought to the condition.
These are all examples of how media and marketing affects what we know and how we think. The image below (taken from my church’s workbook on stewardship) gives all kinds of other examples of ways that brands can impact us with information and how easily it sticks with us (click on it to enlarge it). It is safe to say that most of the products you have in your home–your computer, shampoo, laundry detergent, clothes, food–were purchased based on the benefits of those products. The more educated you get on the benefits of a product, the more likely you are to purchase that product. And most companies use media to educate us on their product benefits.
Keeping the example of household products–all The Freedom Revolution is going to do is just replace the marketing message “Buy this shampoo because it’s good for your hair,” with “Embrace the principles of the Constitution because they are good for your freedom.” Instead of hearing about why you should buy a Swiffer during a TV commercial, you’ll be hearing about why the principles of the Constitution are valuable.
What do you think of this approach? Ambitious? Crazy? Too simple? Want to help? Let us know your thoughts!